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Case Study: Video Game Platform
Brand lift on Purchase intent: 19% - 41% lift
Campaign background
- Advertiser objective:
- Introduce and increase awareness of new console hardware component
- Test the effectiveness of different creative assets on increasing brand lift on purchase intent
- Audience targeting:
- Users whose primary internet use is geared towards keeping up-to-date with their social circle
- Users to whom it is very important, or quite important, to spend recreation time doing fun activities with their families
Campaign summary
| |
CREATIVE I |
CREATIVE II |
CREATIVE III |
CREATIVE IV |
TOTAL |
| Views |
29,519 |
28,109 |
38,857 |
54,910 |
151,467 |
| Clicks |
4,515 |
3,491 |
4,568 |
7,543 |
20,117 |
| Overall CTR |
15% |
12% |
12% |
14% |
13% |
|
Brand lift summary
How likely are you to purchase [product name] in the next 3 months?
|
| ANSWERS |
CREATIVE I |
CREATIVE II |
CREATIVE III |
CREATIVE IV |
CONTROL*
|
| Very Likely |
22% |
25% |
23% |
22% |
14% |
| Somewhat Likely |
32% |
34% |
30% |
27% |
27% |
| Somewhat Unlikely |
21% |
14% |
19% |
21% |
19% |
| Very Unlikely |
24% |
26% |
25% |
25% |
33% |
| Not aware of [product name] |
1% |
2% |
3% |
4% |
7% |
| # of Survey Respondents |
383 |
366 |
308 |
299 |
381 |
| *(question shown after ad for a different product) |
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