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Case Study: Television Manufacturer
Brand lift on Purchase intent: 23% lift
Campaign background
- Advertiser objective:
- Educate target audience on the best and newest technology available for the television set
- Determine how exposure to brand's video advertising impacted brand lift on purchase intent
- Audience targeting:
- Users that shop online for electronics
Campaign summary
| |
CREATIVE I |
| Views |
54,060 |
| Clicks |
4,488 |
| Overall CTR |
8% |
|
Brand lift summary
| How likely are you to purchase a [product name]? |
| ANSWER |
CREATIVE I |
CONTROL* |
| Definitely |
15% |
10% |
| Probably |
20% |
18% |
| Undecided |
52% |
49% |
| Probably not |
12% |
16% |
| Definitely not |
2% |
7% |
| # of Survey Respondents |
524 |
561 |
| *(question shown after ad for a different product) |
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