Lowest Effective Cost-Per-Click
Compared to traditional impression-based campaigns, AdGenesis yields the lowest effective cost per click.
| Comparison of Typical AdGenesis Campaign Costs to Traditional Online Costs |
| |
AdGenesis |
Banner low end |
Banner medium |
Pre-roll low end |
Pre-roll medium |
Pre-roll high end |
| TOTAL CLICKS |
11,000 |
11,000 |
11,000 |
11,000 |
11,000 |
11,000 |
| TYPICAL CTR(%) |
11% |
0.05% |
0.1% |
0.2% |
0.6% |
1.0% |
| REQUIRED IMPRESSIONS |
100,000 |
22,000,000 |
11,000,000 |
5,500,000 |
1,833,333 |
1,100,000 |
| CPM($) |
200 |
2 |
5 |
10 |
20 |
30 |
| TOTAL COST($) |
20,000 |
44,000 |
55,000 |
55,000 |
36,667 |
33,000 |
| COST PER CLICK($) |
1.82 |
4.00 |
5.00 |
5.00 |
3.33 |
3.00 |
|
Source: AdGenesis Management Estimates |
