    |
      |
 |
Case Study: Search Engine
Brand lift on product recommendation: 14% - 20% lift
Campaign background
- Advertiser objective:
- Further establish competitive position in a highly concentrated industry
- Increase awareness of their desktop (creative 1) and mobile (creative 2) product offerings
- Audience targeting:
- Users considered "the Internet generation", namely those between the ages of 18 and 39.
Campaign summary
| |
CREATIVE I |
CREATIVE II |
TOTAL |
| Views |
106,713 |
99,353 |
206,066 |
| Clicks |
15,248 |
11,407 |
26,655 |
| Overall CTR |
14% |
11% |
13% |
|
Brand lift summary
| Based on your recent experiences, how likely would you be to recommend [product name] to a friend/colleague? |
| ANSWER |
CREATIVE I |
CREATIVE II |
CONTROL*
|
| Definitely would recommend |
24% |
19% |
18% |
| Probably would recommend |
32% |
34% |
29% |
| Might or might not recommend |
33% |
33% |
37% |
| Probably would not recommend |
9% |
10% |
12% |
| Definitely would not recommend |
2% |
3% |
5% |
| # of Survey Respondents |
534 |
506 |
487 |
| *(question shown after ad for a different product) |
|
|
|
|
| |
|
| |
|
|
|
